Using MultiMedia Content to Present Business Ethics: An Empirical Study

Abstract

The purpose of this study is to empirically examine whether presenting a multimedia case study enhances the learning experience of students in an undergraduate management class. A questionnaire was administered before and after the presentation of the case study and the results showed that the multimedia case did indeed enhance the learning experience of the students. The students were positively impacted on their attitudes related to both management and business ethics constructs. The results demonstrated that multimedia case studies are valuable tools that can be used by instructors to develop a more interactive learning environment. The study extends previous research by demonstrating that students can be impacted by a multimedia case study from both a management and business ethics perspective. There are a number of limitations of this study including the relatively small sample size, the administration of the questionnaire in only one class and the inability to compare the impact of the multimedia case study with a control group.